Introduction
Many individuals are looking to start online businesses or side hustles to allow them freedom from the inflexible lifestyle of a nine-to-five office job or the grueling hours it takes to run an in-person practice. However, it can be daunting to start this process, and even harder to continue your journey with consistent content-output, branding, and design. One of the easiest ways to transform your online presence from middling to top-of-the-line is to prioritize using web design and content creation to your advantage, to drive traffic to your digital platforms and entice people to purchase your products by making use of stellar branding and an easy-to-use website. Let us help you understand how and why these tools will allow you to grow your audience and reduce your workload.
Branding and Design
When starting an online business, two of the first things to identify are the niche that your product or service will occupy, and your target audience. Once these elements have been decided on and you begin planning how to bring your vision to life, you must have a clear idea of what your brand is. Branding is not as simple as just a logo design or other visual elements that set your company apart from the crowd. Branding is a holistic and multidimensional concept that is centered around synergy between your business’s core values, the way it will be run both internally and externally, and design that communicates these values to the world. Clear branding always focuses on communicating a message to your target audience, whether about the quality of the products or services you provide, or the ethics of your business practice as a whole. Branding should be unified across all digital platforms and should have a clear and distinct feel that is unique to you and your business enterprise. Now that you have identified what story you want to tell with your brand, design teams and services will play an important part in executing your vision through the use of color theory, choice of font, style of photography, and illustrative elements that will become synonymous with your brand. Working with our team at Davis Designs will allow you to use the expertise and skills of our incredible web designers, who will create the perfect visual style for your business.
Web Presence and Articles
Without a good web presence and deliberate search engine optimization, it is all too common for even the best branding to fail to reach its target audience. This is partly due to the oversaturation of the online marketplace, and partly to a lack of knowledge on the part of many small business owners about just how much goes into building a good website, and making sure that it is easily searchable. This can be a daunting task to undertake while running a business, so the ability to outsource this work can be incredibly helpful, both in terms of time-management and the superior financial returns that will result from the added expertise. The Davis Designs team is multifaceted in our experience and will not only help you form a clear design vision and brand message, but also help you build a web page that is both easy to maintain and cohesive with your company’s goals. Search engine optimization (or SEO) techniques like keyword research can help boost your engagement and user experience by minimizing the effort it takes to find your business, and seamlessly guiding the customer through your website, which in turn increases the odds of any given customer returning to your services and even recommending you through word of mouth advertising.
Social Media Outreach and Email Campaigns
The final element of the fundamentals of online marketing and business-scaling practices is to create a multi-platform social media presence and engage your audience with newsletter outreach and free-to-read articles. Not everyone is drawn to creating longform written content like blog posts to help your website stay active in Google listings, or to carefully crafting email newsletters that are engaging and concise. Not only does the Davis Design team help with your social media presence, branding, and web design, but we have a dedicated team of skilled copywriters who are on call to help populate your website with a well-written and informative blog section. They will help create recurring newsletter- and article-templates, so that you can personally participate in the creation of written content in a manageable and flexible way. Additionally, while the task of staying on top of multiple different social media platforms may feel overwhelming and confusing to undertake, our team will help set up brand profiles that are professional and easy to maintain, either via full automation or with a dedicated team that can deal with customer-service inquiries and consistently output content to maintain platform growth.
Conclusion
At Davis Designs, we pride ourselves on being able to provide you with outstanding service at every step of your online business journey. Whether you are new to the entrepreneurial world, or are a seasoned brick-and-mortar business looking to scale your business growth in the online space, we have a talented team of individuals that will help you build the online presence your business needs most. In this modern era of AI, social media fame, and tech industrialism, one of the best boosts you can grant your business is to have a well-planned and well-executed online presence that allows customers all over the world to engage with your one-of-a-kind products or services.
